As creative director/consultant for this cookbook, I brought Joni’s culinary vision and unique story of Montauk to life through storytelling and classic Montauk visuals. I oversaw concept development, ensuring the cookbook’s theme, tone, and branding align with its target audience. My work in visual direction included collaborating with photographers, food stylists, and designers to create a cohesive aesthetic. Guiding the content flow and structure of the story related to Joni’s vision. After all, Joni’s is the heart of Montauk.